IT Industry Attraction Project Report

About the Great Southern Region

About the Great Southern Development Commission (GSDC) :

About the Project

Developing the Concept

Call Centres & IT

East cost corridor attracts most call centres and IT industry

Web-integrated call centres and small IT businesses

Examples of online assistance

Capacity of the region to host a range of IT industries

Visit in May-June 2000

Strategies for Promotion of the Region

Marketing strategy: Organic Local Growth

Specific Initiatives:

1. Enhance the GSDC Web Site

1. (a) Make the Region Visible Online

2. Involve IT Industry and Professionals

2. (a) Create an E-Commerce Association

3. Have Industry Awards and Scholarships

4. Lobby for Telstra Call Centre

5. Expand the Telecenters

6. Use the
UWA Albany centre

7. Use Multimedia for marketing

Further Information