Waterless Video Urinal

The award for the most eye-catching product at the DesignBUILD 2009 exhibition would have to be Urimat's Waterless Video Urinal. This is a waterless urinal, much like others used to save water in public buildings but with a flat area at the top facing the user. This flat area can be used to fit a 7 inch, wide format video screen for advertising or information messages. This is one of the more imaginative forms of digital signage I have seen.