Writing for the Web
 
 
Outline:
  1. Rationale: What to Write and Who for
  2. Technology: Adapting the Written Word to the Internet
  3. Testing: Can everyone read it?
  4. The Future: Mobile Video Web 2.0?
Some topics Covered:
  1. Web Standards, semantic markup,
  2. Making your content easy to find with good titles, keywords and metadata for search engines,
  3. Preparing content for a diverse audience, identifying your audience and writing for the reader's point of view,
  4. Adapting content for the web's capabilities and limitations, for online reading, and print,
  5. Accessible web design with assistive technologies for the disabled, mobile and low bandwidth users,
  6. New web technologies: Blogs, RSS feeds, Podcasts
Timetable:
  • 0830: Introduction
  • 0845: Exercise: Web Writing
  • 0900: Words to Use on the Web
  • 0930: Exercise: search the web for useful words
  • 1045: Morning Tea
  • 1100: Common Web Designs
  • 1130: Exercise: Edit a web page
  • 1200: Lunch
  • 1300: Testing Web Content
  • 1330: Exercise: Test a web page
  • 1445: Afternoon Tea
  • 1500: The Future of the Web
  • 1530: Exercise: Try some new web features
  • 1600: Close

This course was prepared for presentation in a one day in-person workshop. However, it is intended the content can also be adapted for online self paced delivery. Details of how the course was produced and used are available.

The course is divided into four sections, each with introductory material, exercises and references.

As the participants will not necessarily have access to locally installed software, the emphasis in on the use of
tools available via the web.

It uses material from:
A previous week long course for 24 museum staff from around the Pacific was held in Samoa in 2005.

Last modified: Thursday, 28 June 2007, 10:53 AM