Writing for the Web
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Topic outline

 
Writing for the web needs a blend of technology, creativity and marketing. This course is for people who need to be able to create content for web sites and need to know a little about the technology behind them. It emphasizes thinking about web content from the point of view of the intended reader and creating clear and simple web designs.
 
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Introduction

This course is about how to write for the web. You don't need to be a great author to prepare good web content. You need to consider who the content is for and why. Some tools and techniques will be shown to help.

  • Why use Web Standards?
  • What is semantic markup?
  • What is "quality" web content from the reader or customer's point of view?
  • How do you adapt content for web media?
  • How is writing for the web different to print?
  • How do you make it accessible?
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Words to Use on the Web
  • Different readers have different needs
  • Most referrals from web search engines
    • Google is currently the most popular search engine
  • Have you the words people will look for?
    • One or two words
    • Use words and phrases people use
  • Find Associated Concepts
  • Find popular words on a web site
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Common Web Designs
  • Words first, structure second, layout, color, and graphics last.
  • Web standards
    • XHTML: XHTML Transitional, XHTML Strict, XHTML Basic
    • CSS
  • Hierarchical - Like a book
  • Chronological - Like a Diary
    • Blogs: Text and pictures
    • Podcasting: Sound and Video
  • Tag Clouds and Databases - Like a Book Index
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Testing Web Content
  • Spell check
  • W3C Validation
  • Version and Bandwidth: Net Mechanic
  • Accessibility Testing
    • Watchfire
    • TAW
http://www.ewriting.narod.ru/SamplesAndWP/Writing_for_the_Web.pdf

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The Future of the Web
  • Dynamic Web sites
    • Maps
  • Social networking
    • MySpace
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